諛⑸Ц쓣 솚쁺빀땲떎.
English
濡ㅻ쭅諛곕꼫1踰 濡ㅻ쭅諛곕꼫2踰 濡ㅻ쭅諛곕꼫3踰
The five things to do in order that are practical to aid your organization make the most of the new surroundings are:

4) Participate in the Online Discussion.

Make it simple to get!

1) Shift from Outbound to Inbound Marketing.

2) Automate.

5) Harness the power of Analytics.

ESSENTIAL TERMS

For the convenience, a few of the key terms are summarized below.

Marketing 2.0 reflects a net-enabled shift from selling to buying, delivers a new permission-based 1:1 relationship between seller and prospects, and is powered by new net-based automation and real-time analytics.

Inbound Marketing supports prospects to find you (the seller) when they are trying to find solutions, versus Outbound Marketing where you air to prospects in the expectation that they're considering your message.

CRM/SFA: Customer Relationship Managementor Sales Force Automation Systems. Software systems maintained by sales, that store prospect, customer and sales opportunity customer info.

SAMA:

ROMI: Return On Marketing Investment. SAMA closes the loop between advertising investment and sales returns.

LAUNCH

As a youthful advertising representative for a manufacturer of capital equipment, I sat across the table from the Deputy Minister of Forestry. I was there to solve the issue of why our equipment - deployed in deepest Siberia - was underperforming.

I found that the maintenance manuals we sent with every piece of gear never made it to the field. In those days information was power, as well as the Deputy Minister of Forestry was not about to let any power slip out of his hold: he kept each and every manual tucked away in Moscow in his large office. If you needed that advice, ask him for it and you had to contact Moscow.

That has been the universe of 1.0. Everything revolved around commanding the advice, controlling the dialog, and controlling the message. Individuals constructed silos around their proprietary info. Everyone protected their turf.

Today, nevertheless, more new information is published online every year than in the previous 5000 years of man's history. The individual user has been empowered by this unfettered access to information, with remarkable implications for both promotion and sales.

And so, with all the tap of a mouse, power has changed to buyer from seller.

WHAT IS MARKETING 2.0?

It definitely seems like we possess a fascination with everything "2.0" these days. Business 2.0; Sales 2.0; Viral Marketing 2.0; even Mobile Cocooning 2.0! It is enough to make your head spin.

The origin of every one of these transformations is, of course, the web. Web 2.0 produces user authorization, interaction, collaboration, and sharing of info.

Has Web 2.0 transformed small business advertising in the same way? Absolutely, but at a much deeper level than you expect at first. Sure, you can now participate in the latest buzz, like "glocalization", "zalking", "company confusing", and "geostreaming". It's possible for you to blog your way and tweet all of your co-workers, clients, and providers ad nauseum. But if that's the degree of your new marketing paradigm, you're actually missing the boat.

From Selling to Purchasing

Hereis the big image: with web2.0, power has essentially transferred in the seller to the buyer. The buyer no longer depends on the seller for the information he/she must make the purchasing decision. Today, the information is simply "out there" 7/24: Industry trends, company and products, features and advantages, pricing, channels, testimonials. If it's unavailable on "official" sites, then it's through web2.0 vehicles like blogs and internet communities. The important thing is that buyers and prospects are now empowered to create decisions without you, the seller.

As a business to business marketer, should you are feeling this "loss of control" is chilling, you're not alone. But before you ponder a career change, consider that the corresponding shift from Advertising 1.0 to Marketing 2.0 actually carries more opportunities than risks.

From Outbound to Inbound

The first opportunity would be to replace an ineffective marketing model using a far better tactic. As opposed to the technique that is outbound, where you smash advertising messages out in the expectation that attention will be paid by someone, the model that is inbound has would-be buyers seeking you out to gain information and insight. Either way, the ending result is more effective and efficient for both the customer and also the seller.

Since that's the easiest way for prospects to find you anytime and from anyplace, inbound advertising attracts prospects for your site. And, as the research demonstrates, today's business-to-business buyers overwhelmingly use the Web as their primary tool for studying answers to their own business needs.

Your website, no longer simply one of the components of your marketing mix, becomes the central "clearing house" for all marketing efforts, both online and offline. Why? Because the digital nature of the Internet permits you to readily automate for efficiency and speed, monitor action and all traffic, and get information into one eCRM database.

From Manual to Automation

Marketing 2.0 revolves around the net, and the internet is too large and too quick to deal with manually. Additionally, prospects expect one to be "open for business" 24/7 on-line.

Quite simply, you can finally answer the age old question of which results are being produced by 50% of the marketing budget.

Over time, SAMA systems use their priceless database of prospects and market tastes, to shine a lens on your marketplace, specific market segments, as well as individual prospects as a whole. New degrees of micro- laser targeting segmentation and accurate 1:1 promotion are now possible. Think of the competitive advantages such invaluable real time insight supplies to your sales and marketing teams.

Marketing 2.0 reflects an internet-enabled shift from selling to buying, delivers a new permission-based 1:1 relationship between seller and prospects, and is powered by new net-based automation, real-time analytics, and market insight.

Some things never change

Only Promotion has dramatically changed.

And advertising and sales remains about people working with folks. Implemented well, Marketing 2.0 actually reinforces this relationship between the prospect, advertising, and sales.

Now that we comprehend the differences between 1.0 and 2.0, it's time to place the rubber on the road and look at our five ways to begin using the new strategy.

5 PRACTICAL STEPS TO MARKETING 2.0

Nonetheless, before we set off to embrace the chances of Marketing 2.0, it's worthwhile to imply, as with any journey, that it pays to know where you're going before you depart. So be sure you establish clear, quantifiable goals beforehand for what you would like to attain. For example, you might want:

MEASURE 1: Shift from outbound to inbound advertising

The aim here is to cease gap marketing, where prospects come to you with buying needs and their interests and participate in permission marketing. Use your website to turn into a prospect magnet.

SEO (Search Engine Marketing): Begin with developing your "key word identity". Find those keyword phrases that you can successfully compete on, and that'll minimize prospect "rebound" and optimize conversion. Then optimize the content and structure of your website around those keyword phrases. Eventually, create external backlinks that are purposeful to your website, to boost your site's credibility and value to search engines. So do not merely leave it, successful SEO is just as much a marketing activity as it is a technical one.

PPC (pay per click advertisements): If necessary, compliment your Search Engine Optimization with PPC around this same "keyword identity".

Measure 2: Automate

The world of internet-based inbound promotion is too large and too fast to handle manually. Tap into SAMA technology, and automate the generation and management and also the routine repeatable tasks, like data analysis of inbound sales leads. Free up sales and marketing for value added, tactical actions along with the close of deals. Two essential elements of SAMA are:

Standing Management Automation: Track the online dialog about your goods your organization, and your brand in both societal and traditional news media. Ascertain the trends in either negative or positive perception, and locate the key points of influence that drive those tendencies, enabling you to interact and influence the dialog.

Employ a Demand Generation applications option to automate the generation and management of inbound sales leads. Collaborate to automate best practices and set business rules to automatically grade, score, and nurture possibilities, and determine at what period a possibility is ready to be given to sales. Seamlessly incorporate possibility profile and "digital footprint" info along with your CRM or SFA systems.

Measure 3: Exploit the power of promotion 2.0 analytics

Shift promotion from an art to a science. Together with the electronic world and SAMA comes the capability to capture and process huge levels of information, letting you close the loop and get feedback in real time from your own marketplace and individual prospects.

Joining the conversation in social media that is relevant is another possibility to realize the loop closing.

Join the Conversation: Discover the crucial blogs, forms, and communities in your industry. Listen to business trends, issues, and matters. Express your unique outlook, and point others back to your content that is precious as well as your website, so that you can build backlinks and increase the credibility of your site's with search engines.

Measure 5: make it easy to buy!

This step may seem low tech, but at the core, this can be really what Marketing 2.0 is all about. Believe Buying, not selling. Empower the Client.

As a B2B marketer, remember that the visitors must buy. Unlike in B2C, where many purchases are discretionary, B2B customers desire your products and services to keep their own companies running. It is not a it is a need. Hence what often decides where they purchase is how easy you make the buying process.

In other words, make it simple for the customer to purchase from you, and you'll have a customer for life.

List of Articles
Author Category Subject Views Date
JinaWetherspoon3063 How Advertising Can Actually Improve The True Potential Of Your Company The five things to do in order that are practical to aid your organization make the most of the new surroundings are: 4) Participate in the Online Disc... 23219 2017.06.20
AlfredHamlet0056731 The Best Methods Within Order To Get Significantly More Twitter Followers Supplying foodstuffs is via far my easiest direction to reach money rrn the course of the The united kingdom 2012 Summer Olympics. Those things that yo... 8960 2017.06.18
pierreotto80 Discuss http://www.appleofhealth.com/zytek-xl/ Zytek XL혻Probably the most widely recognized purpose behind barrenness is the utilization of pharmaceuticals, liquor and cigarettes. Absence of activit... 8537 2017.06.20
StellaBeasley41 hebrew Lang israel 8450 2017.06.20
AlishaByrne9615175 New Today Hindustan Motors has gifted the Indian buyers with the all new Mitsubishi Montero at the 2010 Autocar Performance Show held in Mumbai. The car comes as... 2696 2017.06.13
RickeyTownley327 WordBrain - Cheat Are You playing WordBrain game? Thinking how to hack WordBrain? We have hot news for you! Our Android and iOS programmers squad have discovered hack ap... 2039 2017.06.19
AdrieneKilpatrick6 Karl - Unlimited Hack Are You playing Karl game? Searching how to hack Karl? We have extreme message for you! Our Android and iOS builder team have formulated hack device th... 1319 2017.06.18
YettaReyes670105866 Gps Watches Global positioning systems are widely in use today for navigation, map making, land surveying fishing, treks, and many scientific applications. GPS rec... 1006 2017.05.26
RonnyEisenhower748 Payday Loan (Reporting by Nailia Bagirova; writing by Andrey Ostroukh; editing by Jason Neely) It is estimated to cost $28 billion. The second stage of development... 826 2017.06.18
KandiceShackleton46 Developing An Organic And Natural Backyard: Tricks And Tips The organic pattern is gaining popularity, as are all-natural life styles. Those who live this type of life-style usually expand herbal remedies and pl... 822 2017.06.19
SuzetteSeppelt6156 Paaugliai ir rinoplasty Papildomas taip pat papildom킬 jauni suaugusieji klausia priekio darbo viet킬, nes nosis yra toks svarbus kintamasis, k훳 mes, kaip kult큰ros galvoti apie ... 770 2017.06.19
KellieHankinson1681 Rhinoplasty Can Make The Teen Years Better Due to genes or various other variables, some individuals are just born with noses that are too large or in various other methods not the ideal equilib... 768 2017.06.19
ChrisGottshall120842 Sunglasses As humans, we all have the need to protect our eyes. Especially during the summer. The summertime is great. Its nice, warm, calm, and you just want to ... 677 2017.06.16
Sterling127499679631 Topten Tips For Hoc Adwords O Dauing 00004029 hoc google adwords o dau tot tai tphcm 572 2017.06.17
KristanSapp1937 Learn To Hoc Adwords O Dau Like Hemingway 00004029 hoc adwords o dau tot 571 2017.06.17
WillieSterne695 Times Are Changing: How To Hoc Adwords O Dau New Skills 00004029 hoc google adwords o dau tot 560 2017.06.17
StaciaWhitelaw07915 Ten Ways You Can Hoc Adwords O Dau Like Oprah 00004029 hoc google adwords o dau tot tai tphcm 558 2017.06.18
JacksonCheatham3398 Simple Items To Rememeber When Establishing On Your Own Many people are satisfied to plan and dream about personal development, but when you are not among those people, then its time and energy to get some s... 438 2017.06.21
LyleStolp3284812 Sunglasses Trends We get a ace of the largest selections of accessories on the web, a superintendent learned stave and proficient guides to assist you clear an informed ... 431 2017.06.04
DelorasHoliday322 Nine In 10 Lung Disease Deaths 'linked To Smoking' More than one million people in the UK are living with chronic lung diseases linked to smoking, according to Public Health England (PHE). The new figur... 400 2017.06.20
MQOVeronica1280527 Oil Prices Dip On OPEC Squabbles Ahead Of Planned Production Cut By Henning Gloystein SINGAPORE, Oct 25 (Reuters) - Oil prices dipped early on Tuesday over disagreement within producer cartel OPEC on who should cut h... 395 2017.06.21
RaeValley13541171159 Bershka Poland Moda W Sieci Dla Ch흢opca I Dziewczyny D처흢 sukienki powinien by훶 ja힄niejszy od g처ry lub wzorzysty. Przyk흢adowe wymiary: biust 120, talia 80, biodra 90. W naszej ofercie znajdziecie sukienki ... 374 2017.06.19
LeonieHobson4658 Change Your Existence Using These Self Improvement Ideas A regrettable simple fact of every day life is that usually times we result in a rut. Sometimes these are due to unusually troubling circumstances, oth... 333 2017.06.19
Alina45C023597482 DomiNations Hack Tool V2.45 DomiNations Hack Imagine you as the leader of a mighty nation in혻DomiNations Apk Mod. You being the leader and creator of the civilization of the count... 315 2017.06.21
PamHindmarsh67359 Spend Less Money And Time As You Are Playing Covet Fashion Fashion industry is a luxurious, demanding, enchanting and innovative and it's thanks to the progressive, daring and creative minds that stand behind b... 151 2017.06.19
LouanneMcNicoll6 Windows 7 Loader Windows 7 Loader Windows 7 Loader is a tool that activates your Windows 7 copy in seconds, permanently. You will be able to receive Windows updates aft... 139 2017.06.17
VincentLysaght0 Po탉yczka Przez Internet Bez Op흢at (1 Weryfikacja z흢o탉onego wniosku trwa naprawd휌 kr처tko i ju탉 w ci훳gu pi휌tnastu do trzydziestu minut pojawia si휌 decyzja. Decyzja przyznaniu kredytu zale탉y ... 134 2017.06.19
LeonardAntonio402903 Website "" Netbook Or Tablet,Dell Inspiron Duo Hybrid ? Dell Unveiled It"s Latest Innovation At The IFA This Year website "" Netbook or 課ablet,뿪筠ll 뀪ns뽓널퓆 둼 쀑긞均뽘 ? 듢탅끉 醒셬ve뽦끉筠 뻯"s latest innovation at the IFA this year. It happens to be a 10-inch netbook. ... 131 2017.06.14
MarvinFairfax49 Bermain Taruhan Bola Di Bandar Judi Online Terpercaya Indonesia Bermain Taruhan Bola di Bandar Judi Online Terpercaya Indonesia Pada zaman modern ini semua orang khusunya kalangan remaja yang menyukai sepakbola past... 122 2017.06.05
OmaMacleod2443820 In Another Jab At Cooper, N Carolina Lawmakers Override Veto RALEI뚋, .球. (뫮) - 렋╇Ⅱ N睡웦t 睡ㅙ몉恝l뻨a l筠표뽔뷿몋醒쇣넓 睡웢 룘e뾫e뷶ay 빿둘뻵醒켨 t寧e 뻨it뽊몋뽔킻 뻨 m棘nt寧sl恝ng 筠ff꿹t t恝 w筠a앩Ⅱn D醒켶恝c均몋뻙 뚢쿊館. 렊棘奈 鬼o棘e均, 恝少졤... 121 2017.06.13
LupitaGranados2 Wholesale E Juice Available At "Vista Vapors", Of Varying Flavors And Tastes. The main thing about e cig is that they are available in many floors and tastes which can suit many of our likes. If you are a regular user of e cig th... 115 2017.03.27
MinnaMeares947317005 Sunglasses Trends We rich person a unmatchable of the largest selections of accessories on the web, a fantastic well-read staff and adept guides to aid you piddle an inf... 109 2017.06.11
BlairElzy3774485386 India Today - Your Weekly Dose Of News And Political Updates India Today, one of the most prestigious Indian weekly news magazines, is published by Living Media India Limited since 1975. The magazine is a part of... 99 2017.05.22
JimmyHagelthorn7417 Ten Incredibly Useful Fifty Shades Of Grey For Small Businesses 00009858 For more info about Sex Toy Red just enjoy it review the web site. 88 2017.06.15
JacklynSheets5796651 Episode - Choose Your Story - Unlimited Cheat Are You playing Episode - Choose Your Story game? Wanting to know how to hack Episode - Choose Your Story? We will offer outstanding report for you! Ou... 81 2017.06.18
MalcolmDurham4598774 Dumpster Rental Boca Raton FL There are a number of factors that needs to be considered when renting a roll off dumpster in Clinton County, Iowa We realize that lots of our clients ... 78 2017.06.17
FaeFierro22147682024 Buy High Quality Wholesale E Liquid From statistics and information, it is clear that lots of youngsters and women all over the world are addicted to smoking even after knowing that smoki... 77 2017.03.25
KristieKleiman860870 Renkantis visi큄kai nat큰ralus kr큰t킬 tobulinimo Element훳, Ta큄kai galvoti apie Jei siekiame atrasti vis킬 nat큰rali킬 kr큰t킬 tobulinimo element훳, tai b큰tina, kad j큰s atsi탑velgti 캄 kelet훳 ta큄k킬 prie큄 darydamas. Jums reikia 캄sitikinti, ... 76 2017.06.18
TonyaRous23037503764 FAA Drone Regulations Give Business Drones More Freedom To Fly noticiasdeisrael.org - http://www.noticiasdeisrael.org/. Reuters/Srdjan Zivulovic The long-awaited regulations for commercial drones go into effect Mon... 75 2017.05.22
TinaBlakely9392 Best SEO Reseller Services To Promote Online Business There are many people who have already come to know the significance of the internet in earning lots of money. Nowadays, there is a good opportunity to... 70 2017.06.12
DemiDemaine5362 Counter Terrorist Shoot - Cheat Are You playing Counter Terrorist Shoot game? Thinking how to hack Counter Terrorist Shoot? We will show glorious message for you! Our Android and iOS ... 64 2017.06.18
FrancescoFreel72 룥ea均n T恝 꽛no少 룠筠棘 룥ik筠 앩Ⅱm뻨g蘿a 朞뗢쿊捻, 씼쫆t 逵 裸醒쇛묅끉it奈 t捻ing 꺿쿊醒 뷻逵均醒규, 씼몁t t tas ,朞寧醒켾h筠r 少∠ 곍컉 곃몁 睡U퐐 t捻es筠 t寧뻨gs 濫p If you adored this information and you would like to rece... 61 2017.05.24
LouveniaRosenbaum hoffmanbroker advertising 53 2017.06.13
LouisMcWilliams6901 Bermain Taruhan Bola Di Bandar Judi Online Terpercaya Indonesia Bermain Taruhan Bola di Bandar Judi Online Terpercaya Indonesia Pada zaman modern ini semua orang khusunya kalangan remaja yang menyukai sepakbola past... 52 2017.06.05
IsraelCulver3264518 D沼땉h V沼 SEO Website Khi b梳죒 휃i 휃梳퓆 quy梳퓍 휃沼땙h ch沼뛫 l沼켥 m沼셳 d沼땉h v沼 dich vu seo xu梳쩿 s梳칌, b梳죒 lu척n ph梳즜 c梳쯰 th梳춏 khi ch沼뛫 b梳쩿 k챙 c척ng ty SEO b沼웙 v챙 휃처 s梳 l횪 c척ng ty l횪m vi沼... 51 2017.06.18
ArdisMulquin371024 Dramatically Improve The Way You Najivibes Music Download Using Just Your Imagination As an ardent follower of the business and a stakeholder who has expended millions in the careers of numerous artistes in the last 2 years, Me of the op... 47 2017.06.05
KatriceWestall75817 How To Najivibes Music Download Without Breaking A Sweat For ardent follower of the business and a stakeholder who has invested millions in the careers of countless artistes in the last 2 years, On the web of... 47 2017.06.05
CliffPitts337834 Tiesiog Kaip i큄vengti tragi큄k킬 Nose Surgery Gaukite nos캄, kuris yra unikalus "J큰s". Skirtingai nei anks훾iau, nosies darbai 큄iandien yra daug labiau individualizuoti. 힋iandien 탑mon휊s tiesiog nori ... 44 2017.06.19
DawnaCota1167936838 Cheap DVD Players - The Best Choice DVD is usually a disc that is utilized to avoid wasting numerous audio, data or video corresponding to movies. Credited for the enhancement in know-how... 44 2017.06.18
MiaWooldridge7113 칼domu, k훳 vyksta su Nosis Darbo jums kainuoti? Punktas, kad j큰s turite galvoti apie 캄 pertrauk훳 탑emyn nosies darbo i큄laid킬 yra mokestis, kur캄 turi mok휊ti savo kosmetikos nosies korekcija Kaina gydyt... 40 2017.06.19
List
Board Pagination Prev 1 2 3 4 Next
/ 4

Notice

濡ㅻ쭅諛곕꼫1踰 濡ㅻ쭅諛곕꼫2踰 濡ㅻ쭅諛곕꼫3踰 濡ㅻ쭅諛곕꼫4踰

Point Ranking

Rank Nickname Point
1.. BrightCrab 120P
2.. FIFA18coins 40P
3.. LarryP1128742086 30P
4.. ElyseRousseau4904569 30P
5.. moi 30P
6.. Kasey67Y318294648 25P
7.. NannetteWynn1322919 20P
8.. AugustusPerry1279 20P

Galeri